Brow & lash booking software

Precise work, precisely booked

Online bookings, reminders, deposits and your studio's own website, working while you're deep in a fill.

Free for 30 days, no card needed. Built in Australia.

A smiling brow artist applying tint to a customer's brows
app.benotely.com
The BeNotely calendar showing a month full of bookings
The BeNotely calendar day view on a phone
What you get

What BeNotely does for a lash studio

Customers book themselves online

Your booking page takes over the phone's job.

Customers book, move or cancel themselves, any hour
Reminders send themselves, email and text
The AI assistant answers questions with bookable times
Customers booking Flutter & Co online

Deposits and reminders that stop no-shows

Reminders handle the forgetful. Deposits handle the rest.

Deposits

A percentage or a fixed amount, taken when they book. It comes off the bill, and refunds are one tap.

Deposits collected on real bookings

Reminders

Email and text the day before, sent automatically.

RemindersAutomatic
Ruby A · Volume setTue 11:00am · 2.25 hours · email & textSent ✓
Isla F · Hybrid setWed 9:00am · 2 hours · email & textSent ✓

Sent the day before, on their own. You never typed a thing.

Card on file

Turn it on, and cards are saved at booking. Nothing is charged unless they miss the appointment.

Secure your bookingNo charge today
Visa •••• 4242Saved to hold the booking$0

Your card is saved securely. A fee applies only if the appointment is missed or cancelled late. You pay for your visit in person, as usual.

Try it on your lash studio, free for 30 days

No card needed. Set up in minutes.

A full studio website, included

Built in minutesNo code neededLive the same dayBooking on every page
Also included

Even more lash studio tools

Email campaigns & waitlist

Send email campaigns to your customers, and keep a waitlist to fill cancellations.

Tuesday 11:00 opened
ToWaiting for Tuesday · 2 people

A spot just opened today at 11:00. First in, first served: claim it →

Offer to 2 waiting

Automatic review requests

Sent after each visit, so your Google profile grows on its own.

After Isla's visit
Visit completed · 10:15amLash lift & tint with Tara
Review request sent · 12:15pmThe automation waited two hours, on purpose
★★★★★

“Woke up ready every day since.” · Isla

Rebooking nudges

BeNotely learns each customer's rhythm and nudges them when they're due back.

Today3 worth doing
Grace TFill window closes FridayNudge sent ✓
Isla FLift due around nowNudge sent ✓
Ruby ASlipping away quietly · 60+ daysMessage
Ready on day one

Set up in minutes

Add your services, prices and hours once. Your booking page and website build themselves from there.

Your services

Add, rename and reprice any time.

Lash full setLash fillLash liftBrow laminationBrow shape & tintHybrid setVolume setLash removal

✓ Drafted from your setup in seconds

Lash studios ask us

BeNotely is booking software for brow and lash studios: bookings timed to the fill window, a studio website, deposits and reminders, and the follow-up intelligence that keeps customers coming back for fills, not full sets. Built in Australia, free to start, and everything on this page is the real product.

What makes BeNotely different for a brow or lash studio?+

It's one system instead of a stack of tools: the booking page, your website, deposits, reminders and the follow-up intelligence all work from the same setup. Add your services once and every part uses them, from set durations to the three-week fill window your calendar lives by. And every demo on this page is a live site you can open, not a screenshot.

How does BeNotely help my studio grow?+

Quietly, every day. It keeps fills inside the window with due-back nudges, offers cancelled slots to the people waiting, sends review requests while the mirror shot is still being taken, and gives you campaigns that go to exactly the right customers. You see it all on the Today page.

How much does it cost?+

There's a real free plan for solo artists: online bookings, your website and the AI assistant, no card required. Paid plans start at $29 AUD a month for one person taking bookings and from $69 for a team, GST included. Every new account starts with 30 days of everything switched on.

Is there a lock-in contract?+

No. There are no lock-in contracts and you can cancel any time. Your data stays yours.

Is it right for solo artists? A studio team?+

Both. Solo artists get a free plan that covers bookings, a website and the assistant. Teams get individual calendars and working hours per person, roles for front desk and managers, and customers choosing their own person when they book.

Can customers book without calling us?+

Yes, that's the point. Your booking page shows real availability from your calendar, and customers book, reschedule or cancel themselves any hour. Put the link in your Instagram bio and your Google profile and the phone gets quieter within a week.

How do deposits and no-show protection work?+

Per service, you choose: no deposit, a percentage, or a fixed amount. It's held the moment the booking is made, comes off the bill when they arrive, and refunding is one tap. Reminders go out by email and text the day before, and card on file covers the appointments with the most to lose.

We're using other lash studio software. How hard is the switch?+

Most lash studios are live in minutes. The setup wizard drafts your services and prices, you add your team and hours, and your booking link works from that moment. Your website can be drafted and published the same day.

Example websites

See the kind of lash studio website you'll get

Four looks, four real, live sites built with BeNotely. Tap around, book a time, see exactly what your customers would see.

Your lash studio, booked while you work

Free for 30 days with everything switched on. No card, no lock-in contracts, and your booking page can be live in minutes.

✓ No card needed✓ Cancel any time✓ Your data stays yours